The mind thinks in pictures, you know. One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colors this picture with his own imagination, which is more potent than all the brushes of the all the worlds artists.”
— Robert Collier (via abcofcopy)
Despite this is a funny cartoon, it shows some truth that I believe is happening somewhere in a one meeting room between brand owners with their consultants or creative agencies :)
Wake up guys!
Please stop thinking that it’s enough for your brands to simply just “exist” in digital or any other spaces that you can mention.
Instead, I urge you to think from this point of view, “Consider what’s emotionally important about your brand… and make your brand more personally relevant by helping all the people important to your brand be more productive, efficient, healthy, wiser, fitter, smarter… or whatever it is that works to make your brand feel more necessary, desired and treasured.”
A really nice POV that I got from Emotive Brand agency. Check out their article at:
Being more creative requires creativity in the first place.
Don’t assume, ask. Be kind. Tell the truth. Don’t say anything you can’t stand behind fully. Have integrity. Tell people how you feel.”
— Warsan Shire (via thatkindofwoman)